<?xml version="1.0" encoding="iso-8859-1"?>
<!-- Copy and paste the url into your newsreader application" -->

<rss version="2.0" 
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
  xmlns:admin="http://webns.net/mvcb/"
  xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">

   <channel>
   <title>About.com Marketing: What's Hot Now</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
   <image><title>About.com</title>
   <url>http://z.about.com/f/lg/s10.gif</url> 
   <link>http://www.about.com/</link> 
   <width>118</width> 
   <height>20</height>
   </image>

   <dc:language>en-us</dc:language>
   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>2009-11-23T10:06:11Z</dc:date>

   <admin:generatorAgent rdf:resource="http://about.com/" />
   <sy:updatePeriod>daily</sy:updatePeriod>
   <sy:updateFrequency>1</sy:updateFrequency>
   <sy:updateBase>2000-01-01T12:00+00:00</sy:updateBase>
   
         <item>
         <title><![CDATA[Nominal Scale]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/nominaldef.htm</link>
         <description><![CDATA[Definition of Nominal Scale]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/nominaldef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Marketing Basics]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/socialmediamrkt.htm</link>
         <description><![CDATA[Do you want to implement social media into your marketing mix, but you are unsure of where to start?  Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/socialmediamrkt.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Observation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/observationdef.htm</link>
         <description><![CDATA[Definition of Observation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/observationdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing During a Recession]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/recessionmarket.htm</link>
         <description><![CDATA[It is true it's getting harder to market during these economic times.  Truth is a recession affects three major areas when it comes to marketing.  Learn how to handle the economic slow down by having a deeper understanding of these three areas and what you can do that your competitor isn't. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/recessionmarket.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</link>
         <description><![CDATA[Is a career in market research right for you? Find out what this career track has in store for you and what job opportunities are available in market research.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Internet Marketing Strategy...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/aanetmarktingb.htm</link>
         <description><![CDATA[Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/aanetmarktingb.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/advresearchdef.htm</link>
         <description><![CDATA[Definition of Advertising Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/advresearchdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Break Into the Career Field...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Ad Copy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/adcopydef.htm</link>
         <description><![CDATA[Definition of Ad Copy]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/adcopydef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Five Levels of Internet Mar...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc_2.htm</link>
         <description><![CDATA[Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part series.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[How to Use Content Marketing]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm</link>
         <description><![CDATA[Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy.  Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[B2B and Social Media Marketing]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm</link>
         <description><![CDATA[Adopting social media marketing has been difficult for the B2B business.  A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making.  Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services?  Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop A Business Name]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/biznametest.htm</link>
         <description><![CDATA[A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/biznametest.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Publicity/PR Success And How You Can Do It Too]]></title>
         <link>http://marketing.about.com/od/publicrelation1/l/aaprsuccessa.htm</link>
         <description><![CDATA[It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. Learn how you can do it too in this featured article.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/publicrelation1/l/aaprsuccessa.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Personal Branding]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/personalbrand.htm</link>
         <description><![CDATA[ Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingyourbrand/a/personalbrand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Is Marketing Right For You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/qt/mrktcareertip.htm</link>
         <description><![CDATA[Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/qt/mrktcareertip.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Break the Fear of Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/coldcallfear.htm</link>
         <description><![CDATA[Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/coldcallfear.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/branddef.htm</link>
         <description><![CDATA[Definition of Brand]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/branddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Beat the 80/20 Rule in Sales]]></title>
         <link>http://marketing.about.com/od/salestraining/a/salesperform.htm</link>
         <description><![CDATA[The vast majority of salespeople produce a fraction of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can anyone achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to  the sales performance your sales staff. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/salesperform.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Viral Marketing Casualties]]></title>
         <link>http://marketing.about.com/od/viralmarketing/a/viralmktgcasualty.htm</link>
         <description><![CDATA[Did you know that viral marketing can also be the death of your business?  I'd love to just talk about the fluff of viral marketing, but we must face reality the same viral marketing that has the ability to drive you to success has the same capabilities of driving you to the ground. Can you hear your consumers talking? They are.  They are talking about you.  They are talking about your brands. They are talking about your products.  Will you be the next viral marketing casualty?]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/viralmarketing/a/viralmktgcasualty.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Shut-up and Sell!]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/shutupsell.htm</link>
         <description><![CDATA[Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestipsandadvice/a/shutupsell.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Annual Marketing Plan]]></title>
         <link>http://marketing.about.com/cs/advertising/a/annualmktgpln.htm</link>
         <description><![CDATA[An eight week marketing course that will walk you through the process of developing your annual marketing plan.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/annualmktgpln.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[What&#039;s In a Name?]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/nameyourbiz.htm</link>
         <description><![CDATA[Naming a business can be a daunting task unless you have a process to follow to assist you in the process.  Learn how to use these six essential elements to select the right name for your company. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/brandstrategy/a/nameyourbiz.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Marketing Manners]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm</link>
         <description><![CDATA[It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful.  Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services.  Good manners is essential when it comes to interacting with others using social media networks as a marketing tool. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Potential Market]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/potmrktdef.htm</link>
         <description><![CDATA[Definition of Potential Market]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/potmrktdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Mistakes Made in Marketing]]></title>
         <link>http://marketing.about.com/od/advertising/tp/marketmistakes.htm</link>
         <description><![CDATA[Learn about the top 5 marketing mistakes that businesses continually make and how you can avoid them. These mistakes although easily made can cost your business thousands of dollars. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/advertising/tp/marketmistakes.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Online]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm</link>
         <description><![CDATA[Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-23T10:06:11Z</dc:date>
         </item>
         </channel>
</rss>