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   <title>About.com Marketing: What's Hot Now</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
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   <dc:language>en-us</dc:language>
   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>

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         <title><![CDATA[Media Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediacoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media coordinator. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Public Relations Specialist]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/prspclist.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Account Executive]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/acctexec.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Market Research Supervisor]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchsup.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Supervisor. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Media Buyer]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediabuyer.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media buyer. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Marketing Career Profile : Public Relations Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blpublicreldir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Overcome Marketing Challenges]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/mktchallenges.htm</link>
         <description><![CDATA[For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Marketing Materials That Sell]]></title>
         <link>http://marketing.about.com/od/salestraining/a/writingforsales.htm</link>
         <description><![CDATA[Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Corp Communications Mgr]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/corpcommgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers.htm</link>
         <description><![CDATA[How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Marketing Firm]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mrktfirmdef.htm</link>
         <description><![CDATA[Definition of Marketing Firm]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Advertising Sales Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/advsalesdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Target Market]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/targmktdef.htm</link>
         <description><![CDATA[Definition of Target Market]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Media Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediadir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Break Into the Career Field...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[7 Ways to Stop Selling]]></title>
         <link>http://marketing.about.com/od/salestraining/a/stopselling.htm</link>
         <description><![CDATA[Are your sales decling? Have you hit a rut?  Perhaps you are backsliding into  old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop &quot;Selling&quot; and Start Building Relationships in this guest article by Ari Galper. &#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Uniqueness in Marketing]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/beunique.htm</link>
         <description><![CDATA[Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Market Analyst]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktanalyst.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Market Research Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[No More Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/nomorecoldcalls.htm</link>
         <description><![CDATA[If you&#146;ve been selling for a while, chances are you&#146;ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you&#146;ve probably used them anyway because they were the only way you knew to start a conversation with prospects.  Learn how to be yourself and throw away those cold calling scripts. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Product Development Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/productdevmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Handling Dissatisfied Clients]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/clientcomplaint.htm</link>
         <description><![CDATA[We all get them. Customers and clients that are disgruntled and dissatisfied, but how can we effectively handle them? Learn why customers and clients often complain and four steps on how to handle complaints.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Marketing Career Profile : Media Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediacoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Marketing Commandments]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/mktgcommand.htm</link>
         <description><![CDATA[Follow these 10 marketing commandments and learn how to protect your company from an exodus-a customer exodus. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Market Research Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <item>
         <title><![CDATA[Qualitative Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/qualitatedef.htm</link>
         <description><![CDATA[Definition of Qualitative Research]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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         <title><![CDATA[Dare to be Different]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/daredifference.htm</link>
         <description><![CDATA[Why is it so difficult to find new ideas in the industry of marketing?  Have we become complacent when it comes to developing new campaigns and strategies?  Is it just easier to copy campaigns and change them up to make them our own?  Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. By daring to be different I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.  ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>Fri, 29 Aug 2008 10:06:18</dc:date>
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