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   <title>About.com Marketing: What's Hot Now</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
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   <dc:language>en-us</dc:language>
   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>2009-07-04T10:06:37Z</dc:date>

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         <title><![CDATA[Outsourcing Your Marketing]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/outsourcemktg.htm</link>
         <description><![CDATA[The option to outsource marketing functions is becoming increasingly popular.  If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm.  Learn what information you should gather and what things you should look for to find the right marketing consultant for you. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Tag Line]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/taglinedef.htm</link>
         <description><![CDATA[Definition of Tag Line]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Account Executive]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blacctexec.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Cost Per Thousand (CPM)]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/cpmdef.htm</link>
         <description><![CDATA[Definition of Cost Per Thousand (CPM)]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Marketing Career Profile : Product Manager]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/l/blproductmanagr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Five Levels of Internet Mar...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc.htm</link>
         <description><![CDATA[Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing through Sponsorship]]></title>
         <link>http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm</link>
         <description><![CDATA[Sponsorship is the fastest growing form of marketing in the U.S.  Learn how it can be a powerful key to your marketing plan.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brochure Marketing]]></title>
         <link>http://marketing.about.com/od/directmarketin1/a/brochmktg_2.htm</link>
         <description><![CDATA[How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Product Development Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/productdevmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Drip Marketing]]></title>
         <link>http://marketing.about.com/cs/directmarketing/a/dripmktg.htm</link>
         <description><![CDATA[Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Public Speaking with Humor]]></title>
         <link>http://marketing.about.com/od/publicrelation1/a/speechhumor.htm</link>
         <description><![CDATA[Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[10 Small Biz Marketing Tips]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/10smbizmktgtips.htm</link>
         <description><![CDATA[You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
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         <item>
         <title><![CDATA[Corp Communications Mgr]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/corpcommgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Beat the 80/20 Rule in Sales]]></title>
         <link>http://marketing.about.com/od/salestraining/a/salesperform.htm</link>
         <description><![CDATA[The vast majority of salespeople produce a FRACTION of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can ANYONE achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to  the sales performance your sales staff. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[What&#039;s In a Name?]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/nameyourbiz.htm</link>
         <description><![CDATA[Naming a business can be a daunting task unless you have a process to follow to assist you in the process.  Learn how to use these six essential elements to select the right name for your company. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Sticky Slogans]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm</link>
         <description><![CDATA[Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky?  Let me show you six components that will help you create that slogan that people won't forget. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Beyond Marketing]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/beyondbrand_2.htm</link>
         <description><![CDATA[Despite what many believe, brand isn&#146;t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Four Ps]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/fourpsdef.htm</link>
         <description><![CDATA[Definition of Four Ps]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Positioning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</link>
         <description><![CDATA[Definition of Product Positioning]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Research Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop Your PR Plan]]></title>
         <link>http://marketing.about.com/cs/publicrelations/a/prplan6steps.htm</link>
         <description><![CDATA[Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising.  This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers_5.htm</link>
         <description><![CDATA[Is a career in Promotions or Public Relations right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Breaking Into Marketing]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/a/brkintomrktng.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Public Relations Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blpublicreldir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Mix]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mrktmixdef.htm</link>
         <description><![CDATA[Definition of Marketing Mix]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Submit a Marketing Article]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/l/blartsubmission.htm</link>
         <description><![CDATA[Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Sales: Voicemail Opportunity]]></title>
         <link>http://marketing.about.com/od/salestraining/a/voicemail.htm</link>
         <description><![CDATA[Voicemail is a salesperson's worst nightmare.  How can you get beyond them? Learn how you can turn voice mails into a cold calling journey of discovery in this guest article by Ari Galper.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Crisis Communication Plan]]></title>
         <link>http://marketing.about.com/od/publicrelation1/a/crisiscomm.htm</link>
         <description><![CDATA[In light of recent political events, I felt it was a good time to discuss the importance of a crisis communication plan.  A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without.  Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.  ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-07-04T10:06:37Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Packaging]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/brandimage.htm</link>
         <description><![CDATA[Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? ]]></description>
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         <dc:subject>money</dc:subject>
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