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   <title>About.com Marketing: What's Hot Now</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
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   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>2010-02-09T10:06:24Z</dc:date>

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         <title><![CDATA[Restaurants Benefit from SM]]></title>
         <link>http://marketing.about.com/od/socialmediamarketing/a/smdiningandentertainment.htm</link>
         <description><![CDATA[Restaurant and entertainment industries have great benefits to gain from using social media, but many of them are unsure of where to start or how to use social media to increase revenue. In this article I share with you ten ways that restaurants and entertainment districts can use social media to market and grow their businesses.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Quantitative Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/quantresdef.htm</link>
         <description><![CDATA[Definition of Quantitative Research]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Media Strategy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mediastratdef.htm</link>
         <description><![CDATA[Definition of Media Strategy]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Perceived Risk]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/perriskdef.htm</link>
         <description><![CDATA[Definition of Perceived Risk]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Showcase Your Knowledge]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/showoff.htm</link>
         <description><![CDATA[To attract attention in your industry, you have to show off. Well-known people became well-known because they showcased themselves, how can you showcase your work so that people begin to notice you?  Learn how to get started in showing off your talents and knowledge. Here are 8 steps that will get you noticed. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Brand Manager]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/brandmgrdef.htm</link>
         <description><![CDATA[Definition of Brand Manager]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Strategic Market Planning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/stratplandef.htm</link>
         <description><![CDATA[Definition of Strategic Market Planning]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Mistakes]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm</link>
         <description><![CDATA[It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful.  Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services.  Good manners is essential when it comes to interacting with others using social media networks as a marketing tool.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <title><![CDATA[Niche Marketing vs Mass Mar...]]></title>
         <link>http://marketing.about.com/cs/advertising/a/nichevsmass_2.htm</link>
         <description><![CDATA[Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Here are three steps that will help you define your niche market. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <title><![CDATA[Channel Distribution]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/channeldistdef.htm</link>
         <description><![CDATA[Definition of Channel Distribution]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Ad Copy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/adcopydef.htm</link>
         <description><![CDATA[Definition of Ad Copy]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Marketing During a Recession]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/mrktrecession.htm</link>
         <description><![CDATA[The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget.  Stop! Let me explain to you why more than ever you should consider your marketing spend as an investment and not an expense. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <title><![CDATA[Art of Listening]]></title>
         <link>http://marketing.about.com/od/marketingtools/a/listenresearch.htm</link>
         <description><![CDATA[Using the art of listening is so crucial to the success of your company&amp;#146;s marketing, that to deny it is to invite failure. Follow along as guest author Jay Lipe show you how to use  marketing research to funnel knowledge into your marketing programs.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Cost Efficiency]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/costeffdef.htm</link>
         <description><![CDATA[Definition of Cost Efficiency]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[How to Set Your Prices]]></title>
         <link>http://marketing.about.com/cs/advertising/a/pricingstrtgy_2.htm</link>
         <description><![CDATA[WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Motivation Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/motivresedef.htm</link>
         <description><![CDATA[Definition of Motivation Research]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediadir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Net Marketing: Friend or Foe?]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm</link>
         <description><![CDATA[If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most marketing experts would have you believe. But how valid is this advice? And is it for everyone? Guest Author C.J. Hayden walks you through the necessities and options of online marketing.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Defining Your Niche Market]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/defineyourniche.htm</link>
         <description><![CDATA[Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent.  By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Market Research Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Successful Affiliate Strategy]]></title>
         <link>http://marketing.about.com/cs/internetbasics/a/superaffsecrets.htm</link>
         <description><![CDATA[Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Continuity in Marketing]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/mktgcontinuity.htm</link>
         <description><![CDATA[Continuity in marketing is extremely important. It's the strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product. Learn how to create continuity in your marketing message in this guest article by Jim Schakenbach.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Brand Identity]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/brandiddef.htm</link>
         <description><![CDATA[Definition of Brand Identity]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Marketing Trends in 2010]]></title>
         <link>http://marketing.about.com/od/marketingmethods/a/marketingtrends2010.htm</link>
         <description><![CDATA[It's the beginning of a new decade and with that beginning comes time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new decade with success. Learn what marketing methods are on their way out and being left in the old decade and gain an understanding of the new methods of marketing you will need to pay attention to and embrace in order to succeed in marketing your business.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Top 10 Internet Marketing S...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/netmrktg10tip.htm</link>
         <description><![CDATA[Internet Marketing can attract more people to your website, increasecustomers for your business, and enchance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Product Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/productmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Advertising Plan]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/advplandef.htm</link>
         <description><![CDATA[Definition of Advertising Plan]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <item>
         <title><![CDATA[Target Audience]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/targauddef.htm</link>
         <description><![CDATA[Definition of Target Audience]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <title><![CDATA[Brand Beyond Marketing]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/beyondbrand.htm</link>
         <description><![CDATA[Despite what many believe, brand isn&amp;#8217;t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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         <title><![CDATA[Five Levels of Internet Mar...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc_2.htm</link>
         <description><![CDATA[Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part series.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2010-02-09T10:06:24Z</dc:date>
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