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   <title>About.com Marketing: What's Hot Now</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
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   <dc:language>en-us</dc:language>
   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>2009-11-07T10:06:34Z</dc:date>

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         <title><![CDATA[10 Rules for Small Businesses]]></title>
         <link>http://marketing.about.com/od/smallbusinessmarketing/a/smbizsuccess.htm</link>
         <description><![CDATA[Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.   ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</link>
         <description><![CDATA[Is a career in market research right for you? Find out what this career track has in store for you and what job opportunities are available in market research.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
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         <title><![CDATA[Marketing Career Profile : Public Relations Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blpublicreldir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <title><![CDATA[Marketing Kit]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/marketingkit.htm</link>
         <description><![CDATA[The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <title><![CDATA[You, Too, Can be a Salesperson]]></title>
         <link>http://marketing.about.com/od/salestraining/a/beasalesperson.htm</link>
         <description><![CDATA[Do you want to be good at sales? Guest author C.J. Hayden shows you how to close more deals by being direct, authentic, and unattached to the outcome. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <title><![CDATA[Media Buying Process]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/a/mediabuying.htm</link>
         <description><![CDATA[Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Four Ps]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/fourpsdef.htm</link>
         <description><![CDATA[Definition of Four Ps]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Break the Fear of Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/coldcallfear_2.htm</link>
         <description><![CDATA[Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <title><![CDATA[No More Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/nomorecoldcalls_2.htm</link>
         <description><![CDATA[If you&amp;#8217;ve been selling for a while, chances are you&amp;#8217;ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you&amp;#8217;ve probably used them anyway because they were the only way you knew to start a conversation with prospects.  Learn how to be yourself and throw away those cold calling scripts. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[How to Set Your Prices]]></title>
         <link>http://marketing.about.com/cs/advertising/a/pricingstrtgy_2.htm</link>
         <description><![CDATA[WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Generation Marketing]]></title>
         <link>http://marketing.about.com/od/demographics/a/generationmktg.htm</link>
         <description><![CDATA[The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn more about the power of generation marketing and how it can boost your sales.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Market Effectively by Solut...]]></title>
         <link>http://marketing.about.com/cs/advertising/a/solutionpost.htm</link>
         <description><![CDATA[The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting from listening to their target markets pain points.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Brand Packaging]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/brandimage.htm</link>
         <description><![CDATA[Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Product Positioning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</link>
         <description><![CDATA[Definition of Product Positioning]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Observation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/observationdef.htm</link>
         <description><![CDATA[Definition of Observation]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Effective Direct Mail Campaign]]></title>
         <link>http://marketing.about.com/od/directmarketin1/a/makeahit_2.htm</link>
         <description><![CDATA[How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Word of Mouth vs Viral]]></title>
         <link>http://marketing.about.com/od/marketingmethods/a/womvsviral.htm</link>
         <description><![CDATA[Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of  both types of marketing campaigns. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Shut-up and Sell!]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/shutupsell.htm</link>
         <description><![CDATA[Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Submit a Marketing Article]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/l/blartsubmission.htm</link>
         <description><![CDATA[Have your written an article that you think would benefit the About Marketing viewers? If so, here is how you can submit it to About Marketing for possible publication. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Strategy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mediastratdef.htm</link>
         <description><![CDATA[Definition of Media Strategy]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Advertising Sales Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/bladvsalesdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Art of Listening]]></title>
         <link>http://marketing.about.com/od/marketingtools/a/listenresearch.htm</link>
         <description><![CDATA[Using the art of listening is so crucial to the success of your company&amp;#146;s marketing, that to deny it is to invite failure. Follow along as guest author Jay Lipe show you how to use  marketing research to funnel knowledge into your marketing programs.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Top 10 Internet Marketing S...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/netmrktg10tip.htm</link>
         <description><![CDATA[Internet Marketing can attract more people to your website, increasecustomers for your business, and enchance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Social Media Right for You?]]></title>
         <link>http://marketing.about.com/od/internetmarketing/a/socialmediaforyourbiz.htm</link>
         <description><![CDATA[This is the question many businesses forget to ask before starting social media marketing.  The enter the realm of social media marketing thinking it will be a quick fix and immediate generation in revenue. Social media marketing takes an investment of resources. As a business you must be sure you are willing to commit to that investment in social media before you start. When you understand what social media marketing takes, you'll know whether or not it's right for your business. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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         <item>
         <title><![CDATA[Tag Line]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/taglinedef.htm</link>
         <description><![CDATA[Definition of Tag Line]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing through Sponsorship]]></title>
         <link>http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship_2.htm</link>
         <description><![CDATA[Sponsorship is the fastest growing form of marketing in the U.S.  Learn how it can be a powerful key to your marketing plan.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
         </item>
         
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         <title><![CDATA[Full-Service Agency]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/fullagency.htm</link>
         <description><![CDATA[Definition of Full-Service Agency]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-07T10:06:34Z</dc:date>
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