<?xml version="1.0" encoding="iso-8859-1"?>
<!-- Copy and paste the url into your newsreader application" -->

<rss version="2.0" 
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
  xmlns:admin="http://webns.net/mvcb/"
  xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">

   <channel>
   <title><![CDATA[About.com Marketing: What's Hot Now]]></title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles that had the largest increase in popularity over the last week</description>
   <image><title>About.com</title>
   <url>http://z.about.com/f/lg/s10.gif</url> 
   <link>http://www.about.com/</link> 
   <width>118</width> 
   <height>20</height>
   </image>

   <dc:language>en-us</dc:language>
   <dc:creator>marketing.guide@about.com</dc:creator>
   <dc:date>2012-02-15T11:02:54Z</dc:date>

   <admin:generatorAgent rdf:resource="http://about.com/" />
   <sy:updatePeriod>daily</sy:updatePeriod>
   <sy:updateFrequency>1</sy:updateFrequency>
   <sy:updateBase>2000-01-01T12:00+00:00</sy:updateBase>
   
         <item>
         <title><![CDATA[Great Customer Service]]></title>
         <link>http://marketing.about.com/od/relationshipmarketing/a/What-Makes-Great-Customer-Service.htm</link>
         <description><![CDATA[There has never been a time to provide the best customer service than in today's world. Consumers today buy more on the service that they receive rather than price. Don't get me wrong price is important, but many consumers will pay a higher price just to receive great customer service.  Learn what makes great customer service.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/relationshipmarketing/a/What-Makes-Great-Customer-Service.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Chris Brogan - Marketing Consultant]]></title>
         <link>http://marketing.about.com/od/marketing-consultants/p/Top-Marketing-Consultant-Chris-Brogan.htm</link>
         <description><![CDATA[Chris Brogan is a top marketing consultant.  His specialty is social media marketing. He shares his advice and tips to those that desire to be a marketing consultant.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketing-consultants/p/Top-Marketing-Consultant-Chris-Brogan.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[John Jantsch - Marketing Consultant]]></title>
         <link>http://marketing.about.com/od/marketing-consultants/p/Top-Marketing-Consultant-John-Jantsch.htm</link>
         <description><![CDATA[John Jantsch is a top marketing consultant.  His specialty is small business marketing.  He shares his advice and tips to those that desire to be a marketing consultant.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketing-consultants/p/Top-Marketing-Consultant-John-Jantsch.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Buyer]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediabuyer.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmediabuyer.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write a Mission Statement]]></title>
         <link>http://marketing.about.com/cs/advertising/a/revivemission.htm</link>
         <description><![CDATA[Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/revivemission.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Tips to Improve Customer Service]]></title>
         <link>http://marketing.about.com/od/relationshipmarketing/tp/Tips-To-Improve-Customer-Service.htm</link>
         <description><![CDATA[Customer service is crucial to every business. I doesn't matter if you are a B2C or a B2B business.  It doesn't matter if you sell a service or a product.  If customer do not get the service that they desire they will go somewhere else. Learn a few tips that will help you to improve your customer service and lead to customer satisfaction and loyalty.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/relationshipmarketing/tp/Tips-To-Improve-Customer-Service.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Create a 90-Day Marketing Plan]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/a/90mktgplan.htm</link>
         <description><![CDATA[We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan?  There are many benefits to creating your marketing plan in 90-day increments.  Learn more about those benefits and how to go about creating your plan today.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/plantutorialsandsamples/a/90mktgplan.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Steps for Small Business Marketing]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/smallbusinessmarketing.htm</link>
         <description><![CDATA[Ohhhh la la pretty graphics, wonderful colors and everything aesthetic, but do your potential customers]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/smallbusinessmarketing.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Perceived Risk]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/perriskdef.htm</link>
         <description><![CDATA[Definition of Perceived Risk]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/perriskdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Break Into the Career Field...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[How to Set Your Prices]]></title>
         <link>http://marketing.about.com/cs/advertising/a/pricingstrtgy.htm</link>
         <description><![CDATA[Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/pricingstrtgy.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Defining Your Niche Market]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/defineyourniche.htm</link>
         <description><![CDATA[Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent.  By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/defineyourniche.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing During a Recession]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/mrktrecession.htm</link>
         <description><![CDATA[It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times.  Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingplanandstrategy/a/mrktrecession.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[7 Ways to Stop Selling]]></title>
         <link>http://marketing.about.com/od/salestraining/a/stopselling_2.htm</link>
         <description><![CDATA[Are your sales decling? Have you hit a rut?  Perhaps you are backsliding into  old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop &quot;Selling&quot; and Start Building Relationships in this guest article by Ari Galper. &#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/stopselling_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediacoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmediacoord.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Create Your Twitter Account]]></title>
         <link>http://marketing.about.com/od/socialmediamarketing/a/createtwitteraccount.htm</link>
         <description><![CDATA[You keep hearing about Twitter and you've learned a little bit about it and now you are ready to create your own Twitter account, but how?  It's easy - follow this step-by-step guide on creating your own Twitter account and you will be well on your way to tweeting.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/socialmediamarketing/a/createtwitteraccount.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Strategic Market Planning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/stratplandef.htm</link>
         <description><![CDATA[Definition of Strategic Market Planning]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/stratplandef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Budget]]></title>
         <link>http://marketing.about.com/od/marketingmethods/qt/marketingbudget.htm</link>
         <description><![CDATA[Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face.  There are guidelines that will help in allocating your resources. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/qt/marketingbudget.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</link>
         <description><![CDATA[Is a career in market research right for you? Find out what this career track has in store for you and what job opportunities are available in market research.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Positioning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</link>
         <description><![CDATA[Definition of Product Positioning]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Advertising Sales Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/bladvsalesdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/bladvsalesdir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Internet Marketing Strategy...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/aanetmarketinga.htm</link>
         <description><![CDATA[An Internet Marketing Strategy is just as important as a business plan. Find out why it is important and the risks and problems you can face if you proceed without one. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/internetstrategy/a/aanetmarketinga.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cost Per Rating Point (CPP)]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/cppdef.htm</link>
         <description><![CDATA[Definition of Cost Per Rating Point (CPP)]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/cppdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Future for Marketing in Media]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/futureinmedia.htm</link>
         <description><![CDATA[Like any business, the media industry evolves in cycles. The career potential for marketers in the media industry is anticipated to keep growing. Learn what you need to know about the future for marketing in the media industry and how to break into the career path in this guest article by Rick Linde.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingplanandstrategy/a/futureinmedia.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write Your Positioning Stat...]]></title>
         <link>http://marketing.about.com/cs/advertising/ht/writeposition.htm</link>
         <description><![CDATA[A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/ht/writeposition.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mrktresearchdef.htm</link>
         <description><![CDATA[Definition of Marketing Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/mrktresearchdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Creative Strategy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/creatstrtgydef.htm</link>
         <description><![CDATA[Definition of Creative Strategy]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/creatstrtgydef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/advmanager.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/advmanager.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing a Service]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/marketaservice.htm</link>
         <description><![CDATA[Marketing a service is different than marketing a product.  There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you need to do differently in order to market your service effectively. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/marketaservice.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2012-02-15T11:02:54Z</dc:date>
         </item>
         </channel>
</rss>
