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   <title>About.com Marketing: Most Popular Articles</title>
   <link>http://marketing.about.com/</link>
   
   <description>These articles are the most popular over the last month.</description>
   <language>en-us</language>
  <pubDate>Wed, 25 Nov 2009 10:41:15 +0000</pubDate>
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   <title>About.com</title>
   <url>http://z.about.com/f/lg/s10.gif</url> 
   <link>http://www.about.com/</link> 
   <width>118</width> 
   <height>20</height>
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         <item>
         <title><![CDATA[What is Branding and How Im...]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm</link>
         <description><![CDATA[A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Mix]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm</link>
         <description><![CDATA[Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Glossary]]></title>
         <link>http://marketing.about.com/od/marketingglossary/a/marketingterms.htm</link>
         <description><![CDATA[Marketing terms definitions and glossary. Learn the lingo of marketing professionals. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/a/marketingterms.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Developing Your Brand Strategy]]></title>
         <link>http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm</link>
         <description><![CDATA[An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming.  Learn how to create a solid brand strategy that will give the the competitive edge. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing vs. Advertising]]></title>
         <link>http://marketing.about.com/cs/advertising/a/marketvsad.htm</link>
         <description><![CDATA[What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[10 Customer Service Tips]]></title>
         <link>http://marketing.about.com/od/relationshipmarketing/a/crmtopten.htm</link>
         <description><![CDATA[Customer service is an integral part of our job and should not be seen as an extension of it.  A company's most vital asset is its customers.  Without them, we would not and could not exist in business.  Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing vs. Sales: What i...]]></title>
         <link>http://marketing.about.com/cs/advertising/a/mrktingvssales.htm</link>
         <description><![CDATA[Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process? ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Top 10 Internet Marketing Tips]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/internettips.htm</link>
         <description><![CDATA[Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Integrated Marketing Communica]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/imcdef.htm</link>
         <description><![CDATA[Definition of Integrated Marketing Communication (IMC)]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop a Marketing Strateg...]]></title>
         <link>http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm</link>
         <description><![CDATA[The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Small Business Marketing]]></title>
         <link>http://marketing.about.com/od/marketingbasics/a/smmktgbasics.htm</link>
         <description><![CDATA[There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Learn More about Careers in Marketing with About&#039;s Marketing Career/Job Profiles]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/l/blcareerprofils.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop Your PR Plan]]></title>
         <link>http://marketing.about.com/cs/publicrelations/a/prplan6steps.htm</link>
         <description><![CDATA[Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising.  This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/publicrelations/a/prplan6steps.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop Your Value Proposition]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/valueprop.htm</link>
         <description><![CDATA[An effective and well written value proposition describes what you do in terms of tangible &#10;business results. It draws interest and shares a success story within a few words.  Learn how to write yours today.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Segmentation]]></title>
         <link>http://marketing.about.com/cs/sbmarketing/a/smbizmrktseg.htm</link>
         <description><![CDATA[Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers and Jobs in Marketing]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/aa052103a.htm</link>
         <description><![CDATA[How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/aa052103a.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Situational Analysis]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/situationanalys.htm</link>
         <description><![CDATA[Before developing any given marketing strategy it is important to conduct some form of analysis.   This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account.  In his article you will learn how to evaluate the elements in situational analysis. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Brand Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blbrandmanager.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blbrandmanager.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Focusing on your Target Aud...]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/target_market.htm</link>
         <description><![CDATA[The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/brandmktg/a/target_market.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Tool: Marketing Calendar Template]]></title>
         <link>http://marketing.about.com/od/marketingtools/l/blmktgcaltemp.htm</link>
         <description><![CDATA[A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write Your Positioning Stat...]]></title>
         <link>http://marketing.about.com/cs/advertising/ht/writeposition.htm</link>
         <description><![CDATA[A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/ht/writeposition.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Management: Is it the Right Marketing Career for You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/l/aa052103c.htm</link>
         <description><![CDATA[Is a career in Brand Management right for you? Find out what this marketing career track has in store for you and what job opportunities are available in Brand Management.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Determining Your Brand&#039;s Ob...]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/brand_objective.htm</link>
         <description><![CDATA[Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Creating and Using a Market...]]></title>
         <link>http://marketing.about.com/cs/advertising/a/mktgcalendar.htm</link>
         <description><![CDATA[A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar. &#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/mktgcalendar.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Importance of CRM Strategy]]></title>
         <link>http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm</link>
         <description><![CDATA[Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Books on Branding]]></title>
         <link>http://marketing.about.com/od/brandstrategy/tp/top5branding.htm</link>
         <description><![CDATA[Building a &quot;value-added&quot; brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Breaking Into Marketing]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/a/brkintomrktng.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/a/brkintomrktng.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Facebook Marketing]]></title>
         <link>http://marketing.about.com/od/internetmarketing/a/facebookmktg.htm</link>
         <description><![CDATA[When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook.  I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college.  Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.  ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Marketing Basics for Nonprofit]]></title>
         <link>http://marketing.about.com/cs/nonprofitmrktg/a/8stepnonprofit.htm</link>
         <description><![CDATA[ It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/nonprofitmrktg/a/8stepnonprofit.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Brochure Marketing]]></title>
         <link>http://marketing.about.com/od/directmarketin1/a/brochmktg.htm</link>
         <description><![CDATA[How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/directmarketin1/a/brochmktg.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Define Your Brand]]></title>
         <link>http://marketing.about.com/cs/advertising/ht/definebrand.htm</link>
         <description><![CDATA[A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people&amp;#8217;s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[No More Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/nomorecoldcalls.htm</link>
         <description><![CDATA[If you&amp;#8217;ve been selling for a while, chances are you&amp;#8217;ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you&amp;#8217;ve probably used them anyway because they were the only way you knew to start a conversation with prospects.  Learn how to be yourself and throw away those cold calling scripts. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/nomorecoldcalls.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Market Research Analyst]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmrktanalyst.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmrktanalyst.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Identity]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/brandiddef.htm</link>
         <description><![CDATA[Definition of Brand Identity]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/brandiddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Five No-Cost Marketing Tips]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/nocostmktg.htm</link>
         <description><![CDATA[Looking for ways to promote your business, but running low on financial resources?  Don't fret!  There are ways to promote your business that are low-cost and some even no-cost.  Get started in promoting your business today and reap the rewards. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
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         <title><![CDATA[Marketing During a Recession]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/mrktrecession.htm</link>
         <description><![CDATA[It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times.  Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write a Sales Letter]]></title>
         <link>http://marketing.about.com/cs/salesmktgtips/a/saleslettertut.htm</link>
         <description><![CDATA[Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Plan A Promotional Campaign]]></title>
         <link>http://marketing.about.com/od/positioning/a/promocampaign.htm</link>
         <description><![CDATA[Learn how to plan a productive and successful promotional campaign in just seven easy steps. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/positioning/a/promocampaign.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[10 Small Biz Marketing Tips]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/10smbizmktgtips.htm</link>
         <description><![CDATA[You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.&#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingtipsandadvice/a/10smbizmktgtips.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Corp Communications Mgr]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/corpcommgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/corpcommgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Create an Affiliate Program]]></title>
         <link>http://marketing.about.com/cs/internetbasics/a/createaffiliate.htm</link>
         <description><![CDATA[A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/internetbasics/a/createaffiliate.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Develop A Business Name]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/biznametest.htm</link>
         <description><![CDATA[A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/biznametest.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Key Success Factors]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/keysuccessdef.htm</link>
         <description><![CDATA[Definition of Key Success Factors]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/keysuccessdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Developing Your Brand Strategy - 6 Week Course]]></title>
         <link>http://marketing.about.com/c/ec/1.htm</link>
         <description><![CDATA[An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming.  This free 6-week online course is free and by the time you finish you will have a polished brand strategy that will give the the competitive edge.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/c/ec/1.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Life Cycle]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/prodlifedef.htm</link>
         <description><![CDATA[Definition of Product Life Cycle]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/prodlifedef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/advmanager.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/advmanager.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Norms]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/normsdef.htm</link>
         <description><![CDATA[Definition of Norms]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/normsdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing - Articles]]></title>
         <link>http://marketing.about.com/cs/a.htm</link>
         <description><![CDATA[An index of articles for the Marketing guide site.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/a.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Benefits of Adver...]]></title>
         <link>http://marketing.about.com/cs/targetmarketing/a/leadgeneration.htm</link>
         <description><![CDATA[Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/targetmarketing/a/leadgeneration.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Niche Marketing vs Mass Mar...]]></title>
         <link>http://marketing.about.com/cs/advertising/a/nichevsmass.htm</link>
         <description><![CDATA[Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.&#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/nichevsmass.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Image]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/brandimagedef.htm</link>
         <description><![CDATA[Definition of Brand Image]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/brandimagedef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[CRM Value]]></title>
         <link>http://marketing.about.com/cs/customerservice/a/crmstrategy.htm</link>
         <description><![CDATA[Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/customerservice/a/crmstrategy.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Defining Your Niche Market]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/defineyourniche.htm</link>
         <description><![CDATA[Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent.  By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/defineyourniche.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Is Marketing Right For You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/qt/mrktcareertip.htm</link>
         <description><![CDATA[Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/qt/mrktcareertip.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Target Audience]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/targauddef.htm</link>
         <description><![CDATA[Definition of Target Audience]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/targauddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising: Is it the Right Marketing Career for You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/l/aa052103d.htm</link>
         <description><![CDATA[Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/l/aa052103d.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing through Sponsorship]]></title>
         <link>http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm</link>
         <description><![CDATA[Sponsorship is the fastest growing form of marketing in the U.S.  Learn how it can be a powerful key to your marketing plan.&#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cooperative Advertising]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/coopadvdef.htm</link>
         <description><![CDATA[Definition of Cooperative Advertising]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/coopadvdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Overcome Marketing Challenges]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/mktchallenges.htm</link>
         <description><![CDATA[For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingplanandstrategy/a/mktchallenges.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Personal Branding]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/personalbrand.htm</link>
         <description><![CDATA[ Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingyourbrand/a/personalbrand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Research : Is it the Right Marketing Career for You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/l/aa052103b.htm</link>
         <description><![CDATA[Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/l/aa052103b.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write a Mission Statement]]></title>
         <link>http://marketing.about.com/cs/advertising/a/revivemission.htm</link>
         <description><![CDATA[Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/revivemission.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Effective Direct Mail Campaign]]></title>
         <link>http://marketing.about.com/od/directmarketin1/a/makeahit.htm</link>
         <description><![CDATA[How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/directmarketin1/a/makeahit.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Drip Marketing]]></title>
         <link>http://marketing.about.com/cs/directmarketing/a/dripmktg.htm</link>
         <description><![CDATA[Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/directmarketing/a/dripmktg.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Beyond Marketing]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/beyondbrand.htm</link>
         <description><![CDATA[Despite what many believe, brand isn&amp;#8217;t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.&#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingyourbrand/a/beyondbrand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[socialmediamktg]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm</link>
         <description><![CDATA[Social media, it's the buzz hitting the marketing streets.  There are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan.  I understand the confusion, which is why I want to talk about it. Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business.   Learn the role social media can play in marketing and how it can benefit you as a company. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Promotional Mix]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/promomixdef.htm</link>
         <description><![CDATA[Definition of Promotional Mix]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/promomixdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Five Levels of Internet Mar...]]></title>
         <link>http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc.htm</link>
         <description><![CDATA[Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part internet marketing series.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/internetstrategy/a/aanetmarketingc.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Packaging]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/brandimage.htm</link>
         <description><![CDATA[Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/brandmktg/a/brandimage.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Positioning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</link>
         <description><![CDATA[Definition of Product Positioning]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/prodpostdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Analyst]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktanalyst.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/mrktanalyst.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Evaluate Your Tone of Voice]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/toneofvoice.htm</link>
         <description><![CDATA[Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestipsandadvice/a/toneofvoice.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Strategic Market Planning]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/stratplandef.htm</link>
         <description><![CDATA[Definition of Strategic Market Planning]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/stratplandef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Sticky Slogans]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm</link>
         <description><![CDATA[Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky?  Let me show you six components that will help you create that slogan that people won't forget. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Shut-up and Sell!]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/shutupsell.htm</link>
         <description><![CDATA[Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestipsandadvice/a/shutupsell.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[What Role Does Your Logo Pl...]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/branding_logo.htm</link>
         <description><![CDATA[The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/brandmktg/a/branding_logo.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Qualitative Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/qualitatedef.htm</link>
         <description><![CDATA[Definition of Qualitative Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/qualitatedef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/brndmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/brndmgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Internet Marketing Strategy...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/aanetmarktingb.htm</link>
         <description><![CDATA[Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/aanetmarktingb.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Research Budget]]></title>
         <link>http://marketing.about.com/od/statisticsandresearch/a/mrktrsrchbudget.htm</link>
         <description><![CDATA[Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget?  Low-cost market research is not impossible, you can do it yourself. Let me show you how.&#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/statisticsandresearch/a/mrktrsrchbudget.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Benefits of Public Relations]]></title>
         <link>http://marketing.about.com/od/publicrelation1/a/prbenefits.htm</link>
         <description><![CDATA[We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/publicrelation1/a/prbenefits.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Buyer]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediabuyer.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmediabuyer.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Public Relations Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blpublicreldir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blpublicreldir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cold Calling Alternatives]]></title>
         <link>http://marketing.about.com/od/salestraining/a/salescalls.htm</link>
         <description><![CDATA[What if there was another way that you could connect with people on the phone without using a cold calling sales script? Would you be open to it or would you prefer to stick with the way your selling on the phone now?]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/salescalls.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Marketing Manners]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm</link>
         <description><![CDATA[It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful.  Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services.  Good manners is essential when it comes to interacting with others using social media networks as a marketing tool. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/socialmarketingmanners.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Know Your Target]]></title>
         <link>http://marketing.about.com/cs/advertising/a/knowtarget.htm</link>
         <description><![CDATA[Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/knowtarget.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Exploring Careers in Marketing]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</link>
         <description><![CDATA[Is a career in market research right for you? Find out what this career track has in store for you and what job opportunities are available in market research.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/marketingjobs/a/careers_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Creative Strategy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/creatstrtgydef.htm</link>
         <description><![CDATA[Definition of Creative Strategy]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/creatstrtgydef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Full-Service Agency]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/fullagency.htm</link>
         <description><![CDATA[Definition of Full-Service Agency]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/fullagency.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Account Executive]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blacctexec.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blacctexec.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Research Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchmgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Break the Fear of Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/coldcallfear.htm</link>
         <description><![CDATA[Learn how to break the fear of cold calling in this guest article written by Ari Galper of Unlock the Game.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/coldcallfear.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[10 Rules for Small Businesses]]></title>
         <link>http://marketing.about.com/od/smallbusinessmarketing/a/smbizsuccess.htm</link>
         <description><![CDATA[Running a small business that reaches success can at times be difficult, but not impossible. There are many things that can be done to grow your business. In this guest article by Brian Grinonneau explains how sometimes even the basic rules can help you reach the success you desire.   ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/smallbusinessmarketing/a/smbizsuccess.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Basics for the Sm...]]></title>
         <link>http://marketing.about.com/cs/sbmarketing/a/smbizmrktbasics.htm</link>
         <description><![CDATA[There are basic strategies you can put into place to market a small business on a budget. There is a difference between on how a small business and a larger company market their products and services. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/sbmarketing/a/smbizmrktbasics.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[How to Set Your Prices]]></title>
         <link>http://marketing.about.com/cs/advertising/a/pricingstrtgy_2.htm</link>
         <description><![CDATA[WhWhich feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/pricingstrtgy_2.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Discover and Crush Your Bra...]]></title>
         <link>http://marketing.about.com/cs/brandmktg/a/brandbarriers.htm</link>
         <description><![CDATA[When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. In this lesson you will learn where you can do the research to find your specific brand barriers. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/brandmktg/a/brandbarriers.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Marketing Basics]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/socialmediamrkt.htm</link>
         <description><![CDATA[Do you want to implement social media into your marketing mix, but you are unsure of where to start?  Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/socialmediamrkt.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Nominal Scale]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/nominaldef.htm</link>
         <description><![CDATA[Definition of Nominal Scale]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/nominaldef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Internal Branding]]></title>
         <link>http://marketing.about.com/od/marketingyourbrand/a/internalbrand.htm</link>
         <description><![CDATA[Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingyourbrand/a/internalbrand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Budget]]></title>
         <link>http://marketing.about.com/od/marketingmethods/qt/marketingbudget.htm</link>
         <description><![CDATA[Determining how much of your resources to marketing within your company can be the biggest obstacles that businesses face.  There are guidelines that will help in allocating your resources. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/qt/marketingbudget.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Twitter: A Marketing Tool?]]></title>
         <link>http://marketing.about.com/od/viralmarketing/a/twitter.htm</link>
         <description><![CDATA[If you not heard about Twitter I have to ask where you have been.  Not to worry, let me try to help.  Twitter is one of the fast growing online platforms that is being used for communication and conversation.  Twitter is has over 1 millon users and broadcasts over 3 million messages everyday.  It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your businees. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/viralmarketing/a/twitter.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Product Development Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blproddevmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blproddevmgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Buyer]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediabuyer.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media buyer. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/mediabuyer.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Budget]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/advbudgetdef.htm</link>
         <description><![CDATA[Definition of Advertising Budget]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/advbudgetdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Objectives]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/objectivesdef.htm</link>
         <description><![CDATA[Definition of Objectives]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/objectivesdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Write a 30 Second Commercial]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/30seccommercial.htm</link>
         <description><![CDATA[If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingtipsandadvice/a/30seccommercial.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Perceived Risk]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/perriskdef.htm</link>
         <description><![CDATA[Definition of Perceived Risk]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/perriskdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Successful Affiliate Strategy]]></title>
         <link>http://marketing.about.com/cs/internetbasics/a/superaffsecrets.htm</link>
         <description><![CDATA[Affiliate marketing experts often make an income that can tally over five figures per month, however it's only 1 to 5% of thousands of marketers that achieve this level. Learn the top 6 tactics that these super affiliate marketers have in common.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/internetbasics/a/superaffsecrets.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Word of Mouth vs Viral]]></title>
         <link>http://marketing.about.com/od/marketingmethods/a/womvsviral.htm</link>
         <description><![CDATA[Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of  both types of marketing campaigns. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/a/womvsviral.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing is Interacting]]></title>
         <link>http://marketing.about.com/od/markettrends/a/interactivemarketing.htm</link>
         <description><![CDATA[Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from.  Our consumers have faced an overstimulation of marketing messages and now in order to get their attention you must do something different. Are you interacting or interrupting your consumers?]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/markettrends/a/interactivemarketing.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Create a 90-Day Marketing Plan]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/a/90mktgplan.htm</link>
         <description><![CDATA[We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan?  There are many benefits to creating your marketing plan in 90-day increments.  Learn more about those benefits and how to go about creating your plan today. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/plantutorialsandsamples/a/90mktgplan.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketers, Listen to Sales]]></title>
         <link>http://marketing.about.com/od/salestraining/a/marketershelpsales.htm</link>
         <description><![CDATA[The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective.  It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/marketershelpsales.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Beat the 80/20 Rule in Sales]]></title>
         <link>http://marketing.about.com/od/salestraining/a/salesperform.htm</link>
         <description><![CDATA[The vast majority of salespeople produce a fraction of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can anyone achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to  the sales performance your sales staff. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/salesperform.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Online]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm</link>
         <description><![CDATA[Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Public Relations Specialist]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/prspclist.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/prspclist.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Buying Process]]></title>
         <link>http://marketing.about.com/od/plantutorialsandsamples/a/mediabuying.htm</link>
         <description><![CDATA[Media buying, sounds complicated doesn't it? Are you ready to learn how to conduct media buying by completing five steps? Here is a step-by-step guide on how to buy media and get the results that you want.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/plantutorialsandsamples/a/mediabuying.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Strategy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mediastratdef.htm</link>
         <description><![CDATA[Definition of Media Strategy]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/mediastratdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Observation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/observationdef.htm</link>
         <description><![CDATA[Definition of Observation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/observationdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[B2B and Social Media Marketing]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm</link>
         <description><![CDATA[Adopting social media marketing has been difficult for the B2B business.  A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making.  Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services?  Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Your Marketing Mix]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/reachmktgmix.htm</link>
         <description><![CDATA[Learn how to effectively reach customers with your marketing mix in this guest article by Alan J. Zell.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingplanandstrategy/a/reachmktgmix.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[How to Use Content Marketing]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm</link>
         <description><![CDATA[Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy.  Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[7 Ways to Stop Selling]]></title>
         <link>http://marketing.about.com/od/salestraining/a/stopselling.htm</link>
         <description><![CDATA[Are your sales decling? Have you hit a rut?  Perhaps you are backsliding into  old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop &quot;Selling&quot; and Start Building Relationships in this guest article by Ari Galper. &#10;]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/stopselling.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Sales Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/advsalesdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising sales director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/advsalesdir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Ad Copy]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/adcopydef.htm</link>
         <description><![CDATA[Definition of Ad Copy]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/adcopydef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Advertising Sales Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/bladvsalesdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/bladvsalesdir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Internet Usage by Gender]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/genderdifferences.htm</link>
         <description><![CDATA[We know that when it comes to the way men and women shop; it's different. Men waltz into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced in the isles.  The same is true when it comes to the online behavior of men and women; gender stereotypes apply.  Take a few moments to learn how both men and women use the internet and how that information can help you in positioning your product or service. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/genderdifferences.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Viral Marketing Casualties]]></title>
         <link>http://marketing.about.com/od/viralmarketing/a/viralmktgcasualty.htm</link>
         <description><![CDATA[Did you know that viral marketing can also be the death of your business?  I'd love to just talk about the fluff of viral marketing, but we must face reality the same viral marketing that has the ability to drive you to success has the same capabilities of driving you to the ground. Can you hear your consumers talking? They are.  They are talking about you.  They are talking about your brands. They are talking about your products.  Will you be the next viral marketing casualty?]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/viralmarketing/a/viralmktgcasualty.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Generation Marketing]]></title>
         <link>http://marketing.about.com/od/demographics/a/generationmktg.htm</link>
         <description><![CDATA[The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn more about the power of generation marketing and how it can boost your sales.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/demographics/a/generationmktg.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Characterize Your Brand]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/personalbrand.htm</link>
         <description><![CDATA[Branding is often made out to be a very difficult task.  While I do believe in the time for strategy development and promotional development; I think we often overthink during the process. Here is my personal story of how I developed my own brand.  It includes the strengths as well as the weaknesses. If we just take a few moments to personalize  and characterize our brand it can save us a great deal of headaches during the processing time. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/brandstrategy/a/personalbrand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediadir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmediadir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Tag Line]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/taglinedef.htm</link>
         <description><![CDATA[Definition of Tag Line]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/taglinedef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Public Speaking with Humor]]></title>
         <link>http://marketing.about.com/od/publicrelation1/a/speechhumor.htm</link>
         <description><![CDATA[Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? How about adding a little humor to your next speech? Learn how to do just that in this guest article by Stephen D. Boyd. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/publicrelation1/a/speechhumor.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Net Marketing: Friend or Foe?]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm</link>
         <description><![CDATA[If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most marketing experts would have you believe. But how valid is this advice? And is it for everyone? Guest Author C.J. Hayden walks you through the necessities and options of online marketing.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Motivation Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/motivresedef.htm</link>
         <description><![CDATA[Definition of Motivation Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/motivresedef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Direct Marketing]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/dirmktgdef.htm</link>
         <description><![CDATA[Definition of Direct Marketing]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/dirmktgdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Promotions: Is it the Right Marketing Career for You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/l/aa052103e.htm</link>
         <description><![CDATA[Is a career in Promotions right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/careersinmarketing/l/aa052103e.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Media Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/l/blmediacoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/l/blmediacoord.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Deceptive Advertising]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/decaddef.htm</link>
         <description><![CDATA[Definition of Deceptive Advertising]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/decaddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Differentiation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/proddiffdef.htm</link>
         <description><![CDATA[Definition of Product Differentiation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/proddiffdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Account Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/acctcoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/acctcoord.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Quantitative Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/quantresdef.htm</link>
         <description><![CDATA[Definition of Quantitative Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/quantresdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Potential Market]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/potmrktdef.htm</link>
         <description><![CDATA[Definition of Potential Market]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/potmrktdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Outsourcing Your Marketing]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/outsourcemktg.htm</link>
         <description><![CDATA[The option to outsource marketing functions is becoming increasingly popular.  If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm.  Learn what information you should gather and what things you should look for to find the right marketing consultant for you. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingplanandstrategy/a/outsourcemktg.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Commandments]]></title>
         <link>http://marketing.about.com/od/marketingtipsandadvice/a/mktgcommand.htm</link>
         <description><![CDATA[Follow these 10 marketing commandments and learn how to protect your company from an exodus-a customer exodus. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingtipsandadvice/a/mktgcommand.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Psychographics]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/psychographdef.htm</link>
         <description><![CDATA[Definition of Psychographics]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/psychographdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[DAGMAR]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/dagmardef.htm</link>
         <description><![CDATA[Definition of DAGMAR]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/dagmardef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Development Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/productdevmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Product Development Manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/productdevmgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Product Manager]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/productmgr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/productmgr.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Nurturing Relationships]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/nurturerelation.htm</link>
         <description><![CDATA[We all run out of time.  We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so.  In today's economy it's important to nurture the relationships that matter.  That doesn't mean just nurturing the potential clients that may sign tomorrow, but nurturing every relationship.  Learn five tips that will help you in nurturing the relationships that matter.  Which relationships matter? Every single one. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestipsandadvice/a/nurturerelation.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Materials That Sell]]></title>
         <link>http://marketing.about.com/od/salestraining/a/writingforsales.htm</link>
         <description><![CDATA[Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestraining/a/writingforsales.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediadir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/mediadir.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Account Executive]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/acctexec.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account executive. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/acctexec.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[15 Tips to Voicemail Survival]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/salescalltips.htm</link>
         <description><![CDATA[Are you having trouble getting through the electronic gatekeeper called voicemail?  Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/salestipsandadvice/a/salescalltips.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Publicity/PR Success And How You Can Do It Too]]></title>
         <link>http://marketing.about.com/od/publicrelation1/l/aaprsuccessa.htm</link>
         <description><![CDATA[It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. Learn how you can do it too in this featured article.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/publicrelation1/l/aaprsuccessa.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Tips to Effective Blogging]]></title>
         <link>http://marketing.about.com/od/marketingmethods/tp/blogmarketing.htm</link>
         <description><![CDATA[Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business?  Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/tp/blogmarketing.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Annual Marketing Plan]]></title>
         <link>http://marketing.about.com/cs/advertising/a/annualmktgpln.htm</link>
         <description><![CDATA[An eight week marketing course that will walk you through the process of developing your annual marketing plan.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/cs/advertising/a/annualmktgpln.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Media Coordinator]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mediacoord.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a media coordinator. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/exploremarketingcareers/p/mediacoord.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Four Ps]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/fourpsdef.htm</link>
         <description><![CDATA[Definition of Four Ps]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/fourpsdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Plan]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/advplandef.htm</link>
         <description><![CDATA[Definition of Advertising Plan]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/advplandef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cost Per Rating Point (CPP)]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/cppdef.htm</link>
         <description><![CDATA[Definition of Cost Per Rating Point (CPP)]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Profile]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mrktprofdef.htm</link>
         <description><![CDATA[Definition of Market Profile]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/mrktprofdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Continuity in Marketing]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/mktgcontinuity.htm</link>
         <description><![CDATA[Continuity in marketing is extremely important. It's the strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product. Learn how to create continuity in your marketing message in this guest article by Jim Schakenbach.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Google Local Search Marketing]]></title>
         <link>http://marketing.about.com/od/searchenginetutorials/a/googlelocalmaps.htm</link>
         <description><![CDATA[How are your rankings on Google when it comes to local search engine results for either the products you offer or the service you provide? Learn how Google Local Maps can gain your marketshare for your business today within your local region, the best part is this can happen in a matter of days not months. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[5 Reasons Customers Don&#039;t Buy]]></title>
         <link>http://marketing.about.com/od/marketingmethods/a/5reasonsnotbuy.htm</link>
         <description><![CDATA[There are times where businesses spend money on marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them.  There are five reasons that customers don't buy and when we can take those reasons and evaluate our marketing message against them.  This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/a/5reasonsnotbuy.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Showcase Your Knowledge]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/showoff.htm</link>
         <description><![CDATA[To attract attention in your industry, you have to show off. Well-known people became well-known because they showcased themselves, how can you showcase your work so that people begin to notice you?  Learn how to get started in showing off your talents and knowledge. Here are 8 steps that will get you noticed. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[What&#039;s In a Name?]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/nameyourbiz.htm</link>
         <description><![CDATA[Naming a business can be a daunting task unless you have a process to follow to assist you in the process.  Learn how to use these six essential elements to select the right name for your company. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Lifestyle Segmentation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/lifesegddef.htm</link>
         <description><![CDATA[Definition of Lifestyle Segmentation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/lifesegddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Reference Group]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/refgroupdef.htm</link>
         <description><![CDATA[Definition of Reference Group]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/refgroupdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Advertising Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/advresearchdef.htm</link>
         <description><![CDATA[Definition of Advertising Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/advresearchdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Counter Advertising]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/countadvdef.htm</link>
         <description><![CDATA[Definition of Counter Advertising]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/countadvdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Monitor Your Brand]]></title>
         <link>http://marketing.about.com/od/brandstrategy/a/monitoryourbrand.htm</link>
         <description><![CDATA[In recent months there have been two major brands that have faced damage in the social media realm. How can you monitor your brand to ensure that it is protected and that issues are resolved when necessary in the public realm? There are steps you can take to protect your brand and there are also tools available that will assist you in monitoring your brand in social media. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Public Relations : Is it the Right Marketing Career for You?]]></title>
         <link>http://marketing.about.com/od/careersinmarketing/l/aa052103f.htm</link>
         <description><![CDATA[Is a career in Public Relations right marketing career for you? Find out what this career track has in store for you and what job opportunities are available in  Public Relations.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Steps for Small Biz Marketing]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/smallbusinessmarketing.htm</link>
         <description><![CDATA[Small businesses always make the mistake of trying to compete with the &quot;big dog&quot; companies that have larger marketing budgets.  In doing so many of them miss the mark, which is informing consumers of the solutions they provide and why they should choose them.  Are you doing that?  Here are four steps to make sure your small business marketing is in check. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Kit]]></title>
         <link>http://marketing.about.com/od/strategytutorials/a/marketingkit.htm</link>
         <description><![CDATA[The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing kit that will drive business to your company.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Career Profile : Product Manager]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/l/blproductmanagr.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Metrics]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/mrktgmetric.htm</link>
         <description><![CDATA[Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work.  Learn how to measure the effect of your marketing efforts to make more money in this week's guest article by Jeremy Cohen.&#10;]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Uniqueness in Marketing]]></title>
         <link>http://marketing.about.com/od/marketingplanandstrategy/a/beunique.htm</link>
         <description><![CDATA[Distinguishing your product or service from the competition can make your marketing more effective. Learn how to stand out in a crowd by being unique. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Market Research Director]]></title>
         <link>http://marketing.about.com/od/exploremarketingcareers/p/mrktrsrchdir.htm</link>
         <description><![CDATA[Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Director. Each profile will contain a job description, expected salary,  education requirements and personality synopsis that will let you know if you are a good fit for that particular job.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing Research]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/mrktresearchdef.htm</link>
         <description><![CDATA[Definition of Marketing Research]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/mrktresearchdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Right for You?]]></title>
         <link>http://marketing.about.com/od/internetmarketing/a/socialmediaforyourbiz.htm</link>
         <description><![CDATA[This is the question many businesses forget to ask before starting social media marketing.  The enter the realm of social media marketing thinking it will be a quick fix and immediate generation in revenue. Social media marketing takes an investment of resources. As a business you must be sure you are willing to commit to that investment in social media before you start. When you understand what social media marketing takes, you'll know whether or not it's right for your business. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Crisis Communication Plan]]></title>
         <link>http://marketing.about.com/od/publicrelation1/a/crisiscomm.htm</link>
         <description><![CDATA[In light of recent political events, I felt it was a good time to discuss the importance of a crisis communication plan.  A crisis communication plan is about preparation and response to a crisis that hits an organization. I'm always surprised at how many organizations don't have a crisis communication plan in place. It's not something you want to be caught without.  Give me a few minutes this week and let me show you how to begin the development of your own crisis communication plan.  ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cold Calls]]></title>
         <link>http://marketing.about.com/od/salestraining/a/coldcalls.htm</link>
         <description><![CDATA[Making cold calls can be frightening, especially when you are first starting out. Below are some techniques that will help you in becoming more confident before you pick up that telephone.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Hierarchy-Of-Effects Theory]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/hierarchydef.htm</link>
         <description><![CDATA[Definition of Hierarchy-Of-Effects Theory]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/hierarchydef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cost Efficiency]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/costeffdef.htm</link>
         <description><![CDATA[Definition of Cost Efficiency]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/costeffdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Channel Distribution]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/channeldistdef.htm</link>
         <description><![CDATA[Definition of Channel Distribution]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/channeldistdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Handling Dissatisfied Clients]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/clientcomplaint.htm</link>
         <description><![CDATA[We all get them. Customers and clients that are disgruntled and dissatisfied, but how can we effectively handle them? Learn why customers and clients often complain and four steps on how to handle complaints.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Word of Mouth Marketing Tips]]></title>
         <link>http://marketing.about.com/od/marketingmethods/tp/wordofmouth.htm</link>
         <description><![CDATA[Word of mouth marketing is the most difficult to measure, but it is the most cost effective. How can you generate word of mouth marketing?  Here are five tips that will help you get started.]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingmethods/tp/wordofmouth.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Sales: Voicemail Opportunity]]></title>
         <link>http://marketing.about.com/od/salestraining/a/voicemail.htm</link>
         <description><![CDATA[Voicemail is a salesperson's worst nightmare.  How can you get beyond them? Learn how you can turn voice mails into a cold calling journey of discovery in this guest article by Ari Galper.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Make Sales by Making Friends]]></title>
         <link>http://marketing.about.com/od/salestraining/a/salesfriends.htm</link>
         <description><![CDATA[What if I could show you how to make more sales? Would you be interested? Of course you would. Did you know it's as easy as making more friends? If you want to win people over to your way of thinking, they need to like you. And the way to get them to do that is to take an interest in them.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Selling Orientation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/sellingoriendef.htm</link>
         <description><![CDATA[Definition of Selling Orientation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/sellingoriendef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Outsourcing Social Media]]></title>
         <link>http://marketing.about.com/od/internetmarketing/a/socialmediaourtsource.htm</link>
         <description><![CDATA[We know there are benefits to social media marketing, but who has time. It's true companies face challenges when it comes to enough personnel for this new method of marketing and who has the time?  There are scenarios where outsourcing works, but it's important to know what to look for when to selecting a social media expert to outsource to. Here are some guidelines that can help make sure that you don't get burned. ]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/internetmarketing/a/socialmediaourtsource.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Psychological Segmentation]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/psychsegdef.htm</link>
         <description><![CDATA[Definition of Psychological Segmentation]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/psychsegdef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Social Media Policy]]></title>
         <link>http://marketing.about.com/od/socialmediamarketing/a/socialmediapolicy.htm</link>
         <description><![CDATA[Social media disasters caused by networking sites and employees of companies is happening too often.  How can you protect your brand from being thrown into crisis management because of employee actions?  The answer sounds easy, but it may be a little more complicated than you think - you need a social media policy.  Learn how to create a social media policy that will protect your company's brand and offer guidelines to your employees.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Viral Marketing Value]]></title>
         <link>http://marketing.about.com/cs/viralmarketing/a/viralvalue.htm</link>
         <description><![CDATA[Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements. If this is true why have there not been more studies and research to explore their value?  Learn how you can conduct your own research to raise the effectiveness of your viral marketing.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Break Into the Career Field...]]></title>
         <link>http://marketing.about.com/cs/marketingjobs/a/breakinmrktg_2.htm</link>
         <description><![CDATA[Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Tip: Expected or Earned?]]></title>
         <link>http://marketing.about.com/od/salestipsandadvice/a/tip.htm</link>
         <description><![CDATA[If you are a waiter or waitress you have now entered the job of sales.  How you perform, what you do and whether or not you keep a smile will determine how well you do in the services industry.  A tip should never be expect, but earned. If you keep that in mind you will do well.  If you forget it you may just go home empty handed. ]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Promotion]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/promotiondef.htm</link>
         <description><![CDATA[Definition of Promotion]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/promotiondef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Brand]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/branddef.htm</link>
         <description><![CDATA[Definition of Brand]]></description>
         <guid isPermaLink="true">http://marketing.about.com/od/marketingglossary/g/branddef.htm</guid>
         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Marketing in a Virtual World]]></title>
         <link>http://marketing.about.com/od/internetmarketingstrategy/a/virtualmktg.htm</link>
         <description><![CDATA[This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face-to-face? Learn the steps you can take to successfully market your company in a virtual world in this guest article by Steve Van Yoder.]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
         </item>
         
         <item>
         <title><![CDATA[Cost Per Thousand (CPM)]]></title>
         <link>http://marketing.about.com/od/marketingglossary/g/cpmdef.htm</link>
         <description><![CDATA[Definition of Cost Per Thousand (CPM)]]></description>
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         <dc:subject>money</dc:subject>
         <dc:date>2009-11-25T10:41:15Z</dc:date>
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