http://marketing.about.com/ Get the latest headlines from the About.com http://clk.about.com/?zi=1/1hh http://www.about.com/ 118 20 en-us 2012-02-08T05:00:58Z Wed, 08 Feb 2012 05:00:58 +0000 hourly 1 2000-01-01T12:00+00:00 http://marketing.about.com/b/2012/02/12/save-money-by-learning-how-to-measure-your-marketing-efforts.htm <p>We are all watching our <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/marketingmethods/qt/marketingbudget.htm">marketing budgets</a> carefully. We want to make sure we get the most value from our marketing initiatives and efforts. &#160;That can be difficult to do when you don't know how to quantify your marketing and really measure what's working and what's not.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/02/12/save-money-by-learning-how-to-measure-your-marketing-efforts.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/02/12/save-money-by-learning-how-to-measure-your-marketing-efforts.htm Sun, 12 Feb 2012 05:00:34 +0000 2012-02-12T05:00:34Z http://marketing.about.com/b/2012/02/08/what-makes-great-customer-service.htm <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/plantutorialsandsamples/a/What-Is-Customer-Service.htm">Customer service</a> is the key to turning a prospective buyer into a customer. Often, people think that the buying choice is made via price, but nothing could be further from the truth.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/02/08/what-makes-great-customer-service.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/02/08/what-makes-great-customer-service.htm Wed, 08 Feb 2012 05:00:58 +0000 2012-02-08T05:00:58Z http://marketing.about.com/b/2012/02/07/top-6-marketing-consultants-share-secrets.htm <p>There are times that a company seeks to <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/marketingplanandstrategy/a/outsourcemktg.htm">outsource their marketing</a> efforts. Often, when a company does this they seek out marketing consultants. A marketing consultant works with companies to create and implement marketing strategies. A great <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/exploremarketingcareers/a/What-Is-A-Marketing-Consultant.htm">marketing consultant</a> will be able to not only think creatively but analytically.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/02/07/top-6-marketing-consultants-share-secrets.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/02/07/top-6-marketing-consultants-share-secrets.htm Tue, 07 Feb 2012 05:00:48 +0000 2012-02-07T05:00:48Z http://marketing.about.com/b/2012/02/05/qr-codes-understanding-best-practices.htm <p><img class="alignleft" src="http://0.tqn.com/d/marketing/1/G/s/3/aboutmarketingqrcode.png" alt="QR Code for Marketing at About" />You've seen them, those technical looking badges that are appearing everywhere. They are called QR codes, QR stands for "quick response."&#160; More than likely you are seeing at least one daily, perhaps in a magazine, on a billboard, flyer, business card or a sticker on a window.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/02/05/qr-codes-understanding-best-practices.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/02/05/qr-codes-understanding-best-practices.htm Sun, 05 Feb 2012 05:00:52 +0000 2012-02-05T05:00:52Z http://marketing.about.com/b/2012/01/29/social-coupons-good-for-the-small-business.htm <p><img class="alignleft" src="http://0.tqn.com/h/marketing/1/9/3/4/socialcoupon_smallbiz.jpg" alt="Social Coupons - Good for Small Businesses?" />As consumers we love great deals, but do the social coupon offers &#160;make sense for small businesses?</p> <p>For most businesses they are tempted to buy into social coupon sites like Groupon and Living Social. I've seen so many small businesses walk away after they have bought into the "social coupon craze" realizing they may have not only lost money, but diluted their brand.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/29/social-coupons-good-for-the-small-business.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/29/social-coupons-good-for-the-small-business.htm Sun, 29 Jan 2012 23:56:42 +0000 2012-01-29T23:56:42Z http://marketing.about.com/b/2012/01/25/ten-ways-restaurant-and-entertainment-industries-can-use-social-media-to-market.htm <p>Many businesses are trying to figure out how to use <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm">social media</a> to grow their business and increase their revenue. The industries of restaurants and entertainment is no different.</p> <p>I'm always surprised at how many of these businesses are not using social media marketing, but for most, it boils down to the lack of knowledge on how to use this new medium to create commerce in their businesses. Commerce won't come overnight; that I can guarantee you, but by getting involved and adopting social media as a way to engage and interact with your customers and patrons you will find that commerce will come sooner than later.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/25/ten-ways-restaurant-and-entertainment-industries-can-use-social-media-to-market.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/25/ten-ways-restaurant-and-entertainment-industries-can-use-social-media-to-market.htm Wed, 25 Jan 2012 05:00:44 +0000 2012-01-25T05:00:44Z http://marketing.about.com/b/2012/01/21/content-marketing-understand-the-why-and-how.htm <p>Are you using content to market your business?</p> <p>Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/21/content-marketing-understand-the-why-and-how.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/21/content-marketing-understand-the-why-and-how.htm Sat, 21 Jan 2012 05:00:22 +0000 2012-01-21T05:00:22Z http://marketing.about.com/b/2012/01/15/5-steps-that-will-give-you-a-winning-social-media-strategy.htm <p>Are you frustrated with the results that you are seeing from <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm">social media marketing</a>? Did you ever stop to consider that maybe you are doing it wrong?</p> <p>Over the last few years I've seen companies sign up for a <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/internetmarketing/a/facebookmktg.htm">Facebook </a>account, a <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/viralmarketing/a/twitter.htm">Twitter</a> account, put their profile on <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/socialmediamarketing/a/linkedinfollowfeature.htm">LinkedIn</a> and sign up for <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2011/12/18/why-businesses-should-pay-attention-to-google-plus.htm">Google+</a> and they can't figure out why the sales are not pouring in.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/15/5-steps-that-will-give-you-a-winning-social-media-strategy.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/15/5-steps-that-will-give-you-a-winning-social-media-strategy.htm Sun, 15 Jan 2012 23:12:15 +0000 2012-01-15T23:12:15Z http://marketing.about.com/b/2012/01/10/what-impact-will-googles-your-world-have-on-search-marketing.htm <p>Are you ready for Google to bring <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://googleblog.blogspot.com/2012/01/search-plus-your-world.html">Your World</a> to your search results?</p> <p>I hope so, because that's what they announced today. <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://www.youtube.com/watch?v=8Z9TTBxarbs&#038;feature=player_embedded#!">Your World</a> marks the third major move <span>toward</span> social search. <span>Google's</span> goal is to transform the search engine into a tool that not only understand content, understands people and relationships.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/10/what-impact-will-googles-your-world-have-on-search-marketing.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/10/what-impact-will-googles-your-world-have-on-search-marketing.htm Tue, 10 Jan 2012 22:21:45 +0000 2012-01-10T22:21:45Z http://marketing.about.com/b/2012/01/08/marketing-campaign-checklist.htm <p>There are many things that go into a marketing campaign and it's important to make sure you have done your due diligence to ensure the campaign's success.</p> <p>That due diligence includes identifying your target, conducting market research, and determining the best way to reach your target. In today's world <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/od/positioning/a/promocampaign.htm">planning a productive and successful promotional campaign</a> is crucial, especially with the cut in marketing dollars that many of us are experiencing.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://marketing.about.com/b/2012/01/08/marketing-campaign-checklist.htm">Read Full Post</a></p> http://marketing.about.com/b/2012/01/08/marketing-campaign-checklist.htm Sun, 08 Jan 2012 05:00:39 +0000 2012-01-08T05:00:39Z