http://marketing.about.com/ Get the latest headlines from the About.com Marketing GuideSite. http://z.about.com/f/lg/s10.gif http://www.about.com/ 118 20 en-us 2008-04-26T10:51:04Z hourly 1 2000-01-01T12:00+00:00 http://marketing.about.com/b/2008/05/04/tip-expected-or-earned.htm What does a tip have to do with marketing or sales? The wait staff that we encounter in a dining establishment is an extension of the marketing of that establishment.... http://marketing.about.com/b/2008/05/04/tip-expected-or-earned.htm 2008-05-04T22:55:35Z http://marketing.about.com/b/2008/04/26/put-your-business-name-to-the-test.htm A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put... http://marketing.about.com/b/2008/04/26/put-your-business-name-to-the-test.htm 2008-04-26T10:51:04Z http://marketing.about.com/b/2008/04/20/nurturing-the-relationships-that-matter.htm We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In... http://marketing.about.com/b/2008/04/20/nurturing-the-relationships-that-matter.htm 2008-04-20T20:24:28Z http://marketing.about.com/b/2008/04/12/blog-marketing-5-tips-to-creating-an-effective-blog.htm Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a... http://marketing.about.com/b/2008/04/12/blog-marketing-5-tips-to-creating-an-effective-blog.htm 2008-04-12T09:44:20Z http://marketing.about.com/b/2008/04/04/explore-the-value-of-customer-retention.htm Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.... http://marketing.about.com/b/2008/04/04/explore-the-value-of-customer-retention.htm 2008-04-04T23:53:56Z http://marketing.about.com/b/2008/03/25/successful-marketing-differentiation-is-key.htm Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading... http://marketing.about.com/b/2008/03/25/successful-marketing-differentiation-is-key.htm 2008-03-25T09:51:25Z http://marketing.about.com/b/2008/03/18/should-you-cut-your-marketing-budget-during-a-recession.htm The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget.... http://marketing.about.com/b/2008/03/18/should-you-cut-your-marketing-budget-during-a-recession.htm 2008-03-18T12:18:12Z http://marketing.about.com/b/2008/03/17/develop-your-crisis-communication-plan.htm In light of the recent Eliot Spitzer scandal, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is... http://marketing.about.com/b/2008/03/17/develop-your-crisis-communication-plan.htm 2008-03-17T10:39:48Z http://marketing.about.com/b/2008/03/08/drip-marketing-is-it-effective.htm Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective... http://marketing.about.com/b/2008/03/08/drip-marketing-is-it-effective.htm 2008-03-08T22:33:13Z http://marketing.about.com/b/2008/02/27/characterize-your-brand-it-can-make-development-easier.htm Branding is often made out to be a very difficult task. While I do believe in the time for strategy development and promotional development; I think we often overthink... http://marketing.about.com/b/2008/02/27/characterize-your-brand-it-can-make-development-easier.htm 2008-02-27T16:49:47Z