http://foodbeverage.about.com/ Get the latest headlines from the About.com http://clk.about.com/?zi=1/1hh http://www.about.com/ 118 20 en-us 2013-05-09T14:09:51Z Thu, 09 May 2013 14:09:51 +0000 hourly 1 2000-01-01T12:00+00:00 http://foodbeverage.about.com/b/2013/05/19/fund-your-food-business-with-crowdfunding-2.htm text http://foodbeverage.about.com/b/2013/05/19/fund-your-food-business-with-crowdfunding-2.htm Sun, 19 May 2013 20:42:31 +0000 2013-05-19T20:42:31Z http://foodbeverage.about.com/b/2013/05/09/william-greenberg-bakery-and-visual-marketing.htm <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/od/foodpackagedesign/ss/How-To-Choose-Packaging-Designers-and-create-a-successful-launch-meeting.htm">Visual Marketing</a> is becoming increasingly important as Google and <a href="http://clk.about.com/?zi=1/1hc&#038;zu=https://www.facebook.com/WilliamGreenbergDesserts">Facebook</a> tweek their algorithms to favor visual content over text... and note the new Twitter brand pages with their large graphic header. YouTube is the second largest search engine.... Pinterest is on fire... OK you get the point? Besides what better way to convey great taste than a picture and in particular people shown enjoying your products.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/05/09/william-greenberg-bakery-and-visual-marketing.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/05/09/william-greenberg-bakery-and-visual-marketing.htm Thu, 09 May 2013 14:09:51 +0000 2013-05-09T14:09:51Z http://foodbeverage.about.com/b/2013/05/05/3845.htm <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://smallbusiness.foxbusiness.com/entrepreneurs/2013/04/15/shark-tank-cousins-maine-lobster/">Cousins Maine Lobsters - Gets Awareness from Shark Tank</a></p> <p>The essence of the article was they really did not want the money, they valued her experience, mentorship and her business team. These guys are unlike most food entrepreneurs... most will not spend a dime on professional guidance and will waste much capital pursuing their passion without understanding the business side of things.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/05/05/3845.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/05/05/3845.htm Sun, 05 May 2013 05:11:22 +0000 2013-05-05T05:11:22Z http://foodbeverage.about.com/b/2013/05/03/a-new-food-trend-urban-poultry-farming.htm <p><a href="http://thefoodpreneur.blogspot.com/2013/05/a-new-food-trend-urban-poultry-farming.html"><img class="alignright" src="http://0.tqn.com/h/foodbeverage/1/H/F/9/-/-/Pet-Chicken-Supplies-from-Pampered_Poultry.PNG" alt="Pampered Poultry Chicken Supplies for Urban Poultry Farmers" width="288" height="300" /></a>Jim Matorin posted the <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://smartketingreflections.blogspot.com/2013/05/chik-boutique.html#.UYPJIspvCOo">Chik Boutique</a> which I thought... why? Jim blogs about the marketing in consumer products and not clothing stores.</p> <p>Writing daily sometimes makes me feel I am on top of everything... well I am not!</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/05/03/a-new-food-trend-urban-poultry-farming.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/05/03/a-new-food-trend-urban-poultry-farming.htm Fri, 03 May 2013 10:49:49 +0000 2013-05-03T10:49:49Z http://foodbeverage.about.com/b/2013/05/01/mini-desserts-grow-on-restaurant-menus.htm <p>According to Nations Restaurant News, <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://nrn.com/dessert-trends/mini-desserts-grow-restaurant-menus">Mini Desserts Grow on Restaurant Menus</a>, restaurants are offering diners miniature desserts that pack big flavors in small packages. Some restaurants are also grouping smaller portions of desserts into tasting flights, providing several unique tastes in a single menu item.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/05/01/mini-desserts-grow-on-restaurant-menus.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/05/01/mini-desserts-grow-on-restaurant-menus.htm Wed, 01 May 2013 18:52:11 +0000 2013-05-01T18:52:11Z http://foodbeverage.about.com/b/2013/04/27/the-foodpreneur-clients-corner-feature-world-empanadas.htm <p>&#160;</p> <h1>Client Corner Articles</h1> <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/od/womenfoodpreneurs/ss/The-Foodpreneur-Working-With-A-Food-Client-World-empanadas-On-Brand-Positioning.htm">Working with a client on Brand Positioning</a><a href="http://thefoodpreneur.blogspot.com/2013/04/the-foodpreneur-featured-clients-worled.html"><img class="alignnone" src="http://0.tqn.com/h/foodbeverage/1/9/A/9/-/-/New-web-site-main-page.jpg" alt="The new World Empanadas Web Site helps the new customer Evaluate the brand and Product" width="147" height="150" /></a></p> <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/od/socialmediainfood/ss/World-Empanadas-The-Foodpreneur-shows-Web-Site-Development-Before-And-After.htm">World Empanadas View the Old and New Web Site </a></p> <p>&#160;</p> <p><a href="http://thefoodpreneur.blogspot.com/2013/04/the-foodpreneur-featured-clients-worled.html">Wine Duets Launches with Video Visual Marketing<img class="alignnone" src="http://0.tqn.com/h/foodbeverage/1/9/y/8/-/-/WineDuets-Video-Clip.PNG" alt="The Foodpreneur helps you start your specialty food company" width="150" height="77" /><br /> </a></p> <h1>More Ways to Use QR Codes</h1> <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/od/socialmediainfood/a/Qr-Codes-On-Packaging-And-Marketing-Materials-Boost-Sales-At-The-Supermarket.htm">Creative Ways for Small Food Brands to Use QR Codes</a>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/04/27/the-foodpreneur-clients-corner-feature-world-empanadas.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/04/27/the-foodpreneur-clients-corner-feature-world-empanadas.htm Sat, 27 Apr 2013 12:50:45 +0000 2013-04-27T12:50:45Z http://foodbeverage.about.com/b/2013/04/26/innovative-use-of-qr-codes-on-sushi.htm <p>I cover all facets of QR codes in the food &#038; beverage sector... <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/od/socialmediainfood/a/Qr-Codes-On-Packaging-And-Marketing-Materials-Boost-Sales-At-The-Supermarket.htm">artisan and specialty food brands can adopt QR codes </a>to move customers along on their Path to Purchase at the shelf... one aspect is communicating your products great taste. Retail consumer foods typically communicate great taste through in-store product demos. The challenge is this: demos are hard to scale because they are expensive... can you imagine how much you would spend running demos on your products at all stores seven days a week all year!</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/04/26/innovative-use-of-qr-codes-on-sushi.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/04/26/innovative-use-of-qr-codes-on-sushi.htm Fri, 26 Apr 2013 13:27:07 +0000 2013-04-26T13:27:07Z http://foodbeverage.about.com/b/2013/04/18/crowdfunding-for-small-food-businesses-cisse-trading-a-success-story.htm <p>Some businesses are great businesses but are just not fund-able through traditional means, such as Angel Investing, Venture Capital or Bank Loans.</p> <h2>Cisse Trading Success with Crowdfunding</h2> <p><a href="http://thefoodpreneur.blogspot.com/2013/04/food-entrepreneurs-raise-20000-via.html"><img class="alignleft" src="http://0.tqn.com/h/foodbeverage/1/H/0/9/-/-/Cisse-Trading-Video-Clip-Crowdfunding-Kickstarter.PNG" alt="Crowdfunding for Food Entrepreneurs" width="337" height="187" /></a></p> <p>&#160;</p> <p>So here is a short feature on <a href="http://www.cissetrading.com/" target="_blank">Cisse Trading</a> and their initial success at raising $20,000 via Crowdfunding.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/04/18/crowdfunding-for-small-food-businesses-cisse-trading-a-success-story.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/04/18/crowdfunding-for-small-food-businesses-cisse-trading-a-success-story.htm Thu, 18 Apr 2013 09:16:59 +0000 2013-04-18T09:16:59Z http://foodbeverage.about.com/b/2013/04/17/qr-codes-a-recipe-for-success-for-artisan-and-specialty-foods-companies.htm <p>Small food businesses should use QR codes!</p> <p><img class="alignleft" src="http://0.tqn.com/h/foodbeverage/1/9/z/8/-/-/SamrtPhone-with-QR-Code-on-screen.jpg" alt="Small food businesses should use these QR codes on packaging to boost sales at the supermarket" width="150" height="112" />Putting QR codes on packaging will boost your sales at the supermarket. Product demos are great but expensive and you can't demo your product every day at all stores... it just won't scale. However<img class="alignright" src="http://0.tqn.com/h/foodbeverage/1/9/Z/2/-/-/qrcode_qrstuff.jpg" alt="QR Code from qrstuff.com" width="150" height="150" /> a QR code on your packaging or point of sale materials can help you engage a new customer through a great video showing people enjoying your product... which means you can communicate great taste.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/04/17/qr-codes-a-recipe-for-success-for-artisan-and-specialty-foods-companies.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/04/17/qr-codes-a-recipe-for-success-for-artisan-and-specialty-foods-companies.htm Wed, 17 Apr 2013 01:18:21 +0000 2013-04-17T01:18:21Z http://foodbeverage.about.com/b/2013/04/13/clients-corner-new-product-launch-of-wine-duets-using-youtube-to-create-awareness.htm <h1>New Product Launch of Wine Duets Using Youtube to Create Awareness</h1> <p><img class="alignleft" src="http://0.tqn.com/h/foodbeverage/1/H/y/8/-/-/WineDuets-Video-Clip.PNG" alt="The Foodpreneur helps you start your specialty food company" width="284" height="146" /></p> <p>How do you create&#160; awareness when you are starting and growing your specialty food or artisan food business? YouTube makes it easy to showcase your products and to use visual marketing to communicate the great taste of what you make.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://foodbeverage.about.com/b/2013/04/13/clients-corner-new-product-launch-of-wine-duets-using-youtube-to-create-awareness.htm">Read Full Post</a></p> http://foodbeverage.about.com/b/2013/04/13/clients-corner-new-product-launch-of-wine-duets-using-youtube-to-create-awareness.htm Sat, 13 Apr 2013 19:19:15 +0000 2013-04-13T19:19:15Z