http://advertising.about.com/ Get the latest headlines from the About.com Advertising GuideSite. http://z.about.com/f/lg/s10.gif http://www.about.com/ 118 20 en-us 2008-07-01T12:01:32Z Tue, 01 Jul 2008 12:01:32 +0000 hourly 1 2000-01-01T12:00+00:00 http://advertising.about.com/b/2008/07/03/pop-goes-your-advertising.htm Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know... http://advertising.about.com/b/2008/07/03/pop-goes-your-advertising.htm Thu, 03 Jul 2008 06:08:23 +0000 2008-07-03T06:08:23Z http://advertising.about.com/b/2008/07/01/choosing-the-right-education-for-a-career-in-advertising-2.htm Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background is needed and how... http://advertising.about.com/b/2008/07/01/choosing-the-right-education-for-a-career-in-advertising-2.htm Tue, 01 Jul 2008 12:01:32 +0000 2008-07-01T12:01:32Z http://advertising.about.com/b/2008/06/30/advertising-agency-account-executive-profile.htm What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page.... http://advertising.about.com/b/2008/06/30/advertising-agency-account-executive-profile.htm Mon, 30 Jun 2008 21:37:22 +0000 2008-06-30T21:37:22Z http://advertising.about.com/b/2008/06/25/building-blocks-of-a-powerful-press-release.htm How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.... http://advertising.about.com/b/2008/06/25/building-blocks-of-a-powerful-press-release.htm Wed, 25 Jun 2008 09:39:18 +0000 2008-06-25T09:39:18Z http://advertising.about.com/b/2008/06/24/should-you-change-your-copy-when-rankings-fall.htm Any time you see your rankings fall in search engine results, you may be tempted to give your Web site a complete copy makeover. Ask yourself a few questions before... http://advertising.about.com/b/2008/06/24/should-you-change-your-copy-when-rankings-fall.htm Tue, 24 Jun 2008 13:37:35 +0000 2008-06-24T13:37:35Z http://advertising.about.com/b/2008/06/23/sales-letter-copy-secrets-3.htm Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers. These sales letter copy secrets show you how. ... http://advertising.about.com/b/2008/06/23/sales-letter-copy-secrets-3.htm Mon, 23 Jun 2008 11:31:36 +0000 2008-06-23T11:31:36Z http://advertising.about.com/b/2008/06/19/creating-an-email-ad-campaign-not-a-spam-campaign.htm Spam is flooding the Internet. Is your Email ad campaign being mislabeled as spam? Make your Email ad campaign spam free and reach your target audience's inbox. ... http://advertising.about.com/b/2008/06/19/creating-an-email-ad-campaign-not-a-spam-campaign.htm Thu, 19 Jun 2008 13:53:37 +0000 2008-06-19T13:53:37Z http://advertising.about.com/b/2008/06/18/ebay-shuts-down-online-ad-sales-system.htm eBay has confirmed that it has closed down its one year old Web-based system for buying and selling TV and radio ads. The system received very little support from cable... http://advertising.about.com/b/2008/06/18/ebay-shuts-down-online-ad-sales-system.htm Wed, 18 Jun 2008 11:54:26 +0000 2008-06-18T11:54:26Z http://advertising.about.com/b/2008/06/17/facebook-targets-gift-senders.htm Facebook is changing its gifts program to something it hopes will benefit members. The old platform had members sending images of a Ben & Jerry's ice cream cone or a... http://advertising.about.com/b/2008/06/17/facebook-targets-gift-senders.htm Tue, 17 Jun 2008 08:05:56 +0000 2008-06-17T08:05:56Z http://advertising.about.com/b/2008/06/16/vlasic-pickles-launches-new-ad-campaign.htm Pinnacle Foods Group, owner of the Vlasic Pickles brand, has launched its biggest ad campaign for the pickle. The company thinks its famous stork character can deliver a whole new... http://advertising.about.com/b/2008/06/16/vlasic-pickles-launches-new-ad-campaign.htm Mon, 16 Jun 2008 11:50:36 +0000 2008-06-16T11:50:36Z