http://advertising.about.com/ Get the latest headlines from the About.com Advertising GuideSite. http://clk.about.com/?zi=1/1hi http://www.about.com/ 118 20 en-us 2009-06-04T22:05:56Z Thu, 04 Jun 2009 22:05:56 +0000 hourly 1 2000-01-01T12:00+00:00 http://advertising.about.com/b/2009/06/09/secrets-of-a-successful-online-press-room.htm Companies often neglect one of the easiest vehicles for free publicity: an online newsroom. Building a buzzworthy newsroom on your company website is a key part of managing your own... http://advertising.about.com/b/2009/06/09/secrets-of-a-successful-online-press-room.htm Tue, 09 Jun 2009 11:16:45 +0000 2009-06-09T11:16:45Z http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this... http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm Thu, 04 Jun 2009 22:05:56 +0000 2009-06-04T22:05:56Z http://advertising.about.com/b/2009/06/03/how-to-create-a-flyer-5.htm Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience. If a flyer won't work for you, there are other... http://advertising.about.com/b/2009/06/03/how-to-create-a-flyer-5.htm Wed, 03 Jun 2009 16:54:40 +0000 2009-06-03T16:54:40Z http://advertising.about.com/b/2009/06/01/study-finds-print-and-online-advertising-are-most-effective.htm The Future of Advertising Project, from the Wharton School and the Advertising Research Foundation (ARF), finds that print and online advertising are the most effective mediums. The study also found... http://advertising.about.com/b/2009/06/01/study-finds-print-and-online-advertising-are-most-effective.htm Mon, 01 Jun 2009 17:28:30 +0000 2009-06-01T17:28:30Z http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm Dell's launch of Della, a website marketing Dell's netbooks to women, isn't giving female consumers a reason to whip out their credit cards. From MSNBC's Let's market PCs like... http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm Thu, 28 May 2009 12:09:04 +0000 2009-05-28T12:09:04Z http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm Journalists are constantly scouring the Internet for buzz worthy news. Does your media newsroom give them the info they need? A company without a content-rich media newsroom is missing out on... http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm Tue, 26 May 2009 11:36:50 +0000 2009-05-26T11:36:50Z http://advertising.about.com/b/2009/05/25/free-e-course-starting-your-career-in-advertising-16.htm You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work,... http://advertising.about.com/b/2009/05/25/free-e-course-starting-your-career-in-advertising-16.htm Mon, 25 May 2009 16:42:37 +0000 2009-05-25T16:42:37Z http://advertising.about.com/b/2009/05/21/finding-an-advertising-job-in-a-bad-economy.htm There are plenty of ways to find a job in advertising. You can work at a full-service advertising agency, in-house agency or freelance to get your foot in the door. The... http://advertising.about.com/b/2009/05/21/finding-an-advertising-job-in-a-bad-economy.htm Thu, 21 May 2009 06:46:40 +0000 2009-05-21T06:46:40Z http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm Electronic Arts is banking on the success of The Sims franchise to carry over into its third installment of the game. The company is launching the largest retail campaign in... http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm Tue, 19 May 2009 13:41:43 +0000 2009-05-19T13:41:43Z http://advertising.about.com/b/2009/05/18/woody-allen-settles-lawsuit-against-american-apparel.htm Just hours before actor-director Woody Allen was set to testify in his lawsuit against American Apparel, the two sides agreed to a settlement. American Apparel's insurance company will pay half... http://advertising.about.com/b/2009/05/18/woody-allen-settles-lawsuit-against-american-apparel.htm Mon, 18 May 2009 13:26:21 +0000 2009-05-18T13:26:21Z