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<title>About Advertising</title>
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<description>Advertising</description>


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	<title>PR Stunt Costs Papa John's Some Dough</title>
	<link>http://advertising.about.com/b/2008/05/07/pr-stunt-costs-papa-johns-some-dough.htm</link>
	<description>Papa John's is serving up 23 cent pizzas Thursday to Cleveland-area residents over "Crybaby" T-shirts aimed at the Cleveland Cavaliers' LeBron James. The shirt controversy began when the Washington Wizards...</description>
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	<dc:date>2008-05-07T13:40:19Z</dc:date>
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	<item>
	<title>Using Your Web Site to Advertise Your Business</title>
	<link>http://advertising.about.com/b/2008/05/06/top-five-books-for-copywriters-2.htm</link>
	<description>All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?

...</description>
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	<dc:subject></dc:subject>
	<dc:date>2008-05-06T11:02:43Z</dc:date>
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	<title>Ethical Issues in Online Advertising</title>
	<link>http://advertising.about.com/b/2008/05/05/ethical-issues-in-online-advertising.htm</link>
	<description>Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most...</description>
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	<dc:date>2008-05-05T07:21:51Z</dc:date>
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	<title>Five Reasons to Post Your Commercial on YouTube</title>
	<link>http://advertising.about.com/b/2008/05/01/five-reasons-to-post-your-commercial-on-youtube.htm</link>
	<description>Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate...</description>
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	<dc:date>2008-05-01T06:07:56Z</dc:date>
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	<title>Wendy's Sold to Arby's Owner</title>
	<link>http://advertising.about.com/b/2008/04/29/wendys-sold-to-arbys-owner.htm</link>
	<description>Fast food restaurant Wendy's has been sold for a reported $2.34 billion. The number three burger chain will now be a part of Triarc, which owns Arby's. 


Can Triarc Save...</description>
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	<dc:subject></dc:subject>
	<dc:date>2008-04-29T16:00:29Z</dc:date>
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	<title>Disney and Miley Cyrus Try to Head Off Bad PR</title>
	<link>http://advertising.about.com/b/2008/04/28/disney-and-miley-cyrus-try-to-head-off-bad-pr.htm</link>
	<description>Miley Cyrus, the 15-year-old actress and singer who stars as Disney's Hannah Montana, is making an apology for photos appearing in Vanity Fair. Cyrus says she is "embarrassed" by the...</description>
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	<dc:date>2008-04-28T12:54:42Z</dc:date>
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	<item>
	<title>Sounding Off on the Advertising Industry </title>
	<link>http://advertising.about.com/b/2008/04/24/sounding-off-on-the-advertising-industry-11.htm</link>
	<description>Food, diapers, personals and starting your business. These are the hot topics being discussed in the ad industry this week:


 "This is the dumbest idea for a campaign I have...</description>
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	<dc:subject></dc:subject>
	<dc:date>2008-04-24T05:19:12Z</dc:date>
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	<item>
	<title>Media Director Career Profile</title>
	<link>http://advertising.about.com/b/2008/04/23/media-director-career-profile-2.htm</link>
	<description>When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just...</description>
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	<dc:subject></dc:subject>
	<dc:date>2008-04-23T08:36:06Z</dc:date>
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	<item>
	<title>The Four Seasons of Publicity</title>
	<link>http://advertising.about.com/b/2008/04/21/the-four-seasons-of-publicity-4.htm</link>
	<description>Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December....</description>
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	<dc:date>2008-04-21T09:34:42Z</dc:date>
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	<title>Blockbuster Sued Over Facebook Ads</title>
	<link>http://advertising.about.com/b/2008/04/18/blockbuster-sued-over-facebook-ads.htm</link>
	<description>A Texas woman has filed a lawsuit against Blockbuster Inc. over claims her rights were violated through Facebook.com's Beacon advertising system. Cathryn Elaine Harris of Dallas County, Texas, says Beacon...</description>
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	<dc:subject></dc:subject>
	<dc:date>2008-04-18T20:55:15Z</dc:date>
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